Certification
Navigating the jungle of certification schemes can be a complex exercise.
Here, we list and evaluate the most prominent ones for our industry
Why so many different certificates and labels?
The simple answer is, that the majority of labels have a narrow focus. For instance, FairTrade cotton focuses solely on the cotton farmer and mainly on social issues. On the contrary, the OEKO-TEX Made in Green label focuses on manufacturing processes and the use phase across both social and environmental dimensions.
So, to ensure a high degree of social and environmental responsibility from the cotton farm to the hotel room, it becomes necessary to combine different labelling schemes.
Certification overview and guide
Conventional Cotton
Better Cotton Initiative
Organic Cotton
EU Ecolabel
SA8000
GOTS
Sources: siegelklarheit.de, keurmerkenwijzer.nl, Shah, Bansal and Singh (2018), Beirholm analysis
